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Local Market Audience Analyst (via SRDS)

Database provides access to Nielsen demographic and psychographic information, and includes demographic profiles of designated market areas, market potential reports, and Nielsen PRIZM profiles of consumer spending by social groups.
Note: this resource will be withdrawn on October 31, 2014. For an alternative, try SimplyMap.

A major resource for: Business, Business, Economics and Hospitality (new), Communication (new), Marketing